And now the marketing campaign
We begin the actual marketing activities. First, create a Landing Page that promotes your product or service. The link to this landing will be included in a tweet that we will send to users identified by Mautic. This is the landing point of our Funnel with Mautic and Twitter, so heal it very carefully. I suggest you create at least one copy of the landing in English and link one as the translation of the other. You will be sure that users will see a page in a language they understand.
Now go to the “Channels” section and then “Tweets”. Create a new tweet. Caution. You are writing a tweet that will be sent automatically to all those who use the highlighted hashtag. So it creates a message that is personal and specific. I advise you to use tokens to make it even more personalized. An example tweet could be:
Hi {twitter_handle} I wrote the book “Mautic. Marketing Automation open source”. Here you can find an abstract just for you. I would be happy to have your comment. Thanks {pagelink = xx}
The first token inserts the name of the user, the second the link to the landing prepared for this. In my case the funnel is even more complex, because the Landing is nothing more than a summary of this article. From the Landing those interested can arrive on this page and deepen the theme. I try to sell my book, so the more I can keep people connected to what I write, the more likely they are to buy the book. If you use hashtag of particular importance, you can create multilingual tweets. Always create at least one in English.
Well we are at the heart of the project. We build the campaign that manages the Funnel between Mautic and Twitter. Go to the Campaigns section and start a new one. Fill in the usual standard sections. Enter the bulder and start a segment campaign, it takes the users in the segment created before. Enter one or more conditions to verify the user’s language. In my case, if the “Preferred local” field is equal to “Italian”. Add a new condition and check if the user has the “tweetted” tag (which we created before). You could also enter a specific user field, see you. If the tag exists, the user exits the stream or you can send it to another campaign or delete it. Why all this? We want to prevent a user from receiving the same tweet several times. You can also use other mechanisms, this seems to me very simple and fast.
For users who do not have the “tweetted” tag, we add the “Send tweet” action and select the tweet of the correct language. We repeat for the other languages. We add another action that adds the “tweetted” tag to the user. In this way it will exit the flow. We can achieve the same result by preventing the user from repeating the campaign. But, the use of the tag gives us more information for the measurements. The campaign is over and the user with the new tag will be excluded from the segment.
